In a Nutshell…

Storyline Workshops structure your business challenge

Imagine the format to work as a template. It provides a clear structure and a shared perspective for all participants. Clearly specified “empty spots” will be filled with content by the workshop group. The sequence of all workshop modules works like a red thread and helps to deliver a complete and coherent story in the end.

Align. Discover. Design. Plan. Implement.

Workshops or workshop modules always have a distinct purpose. This will allow the participants to align on the challenge at hand and work with focus towards a clear goal. The clear scoping of each work session helps to facilitate creative thinking while preventing endless discussions and losing the actual point.


Participants share individual perspectives and align on a shared understanding of the way forward. The development of reference models and a shared language improve communication and understanding.


Through structured methods, participants collect facts and unknowns to create a solid knowledge foundation. Discovery workshops equip teams with the necessary full picture to make well-informed decisions along the way.


Design workshops allow everyone to participate and contribute. Distinct and clearly scoped methods provide guidance and clarity for what’s expected. They deliver the substance for what will be planned and implemented later.


All the results from the align, discovery and design phases are combined to allow for realistic planning. On a strong foundation, the participants will be able to determine priorities, dependencies & consequences.


Joint by involved and affected stakeholders, the plan will be set into motion. All the key players start from the same place in terms of understanding and expectation. This helps to create stable and well-performing initiatives.

Concrete Storyline Workshop designs

Over time I have developed a couple of standard modules for each phase in the ADDPI Model. They have proven to deliver results independently from initiative type, business model and team constellation.


Stakeholder Alignment (1 full day)

Before moving into a digitalisation project, it’s beneficial to understand expectations and requirements from a pure business standpoint. Clearly scoped in terms of topic and extend, the future project team will get the chance to get a reliable and valuable impression of the organisation that will operate a solution.

Project Team Alignment (1.5 days)

I always recommend this, especially for cross-functional and geographically distributed collaboration. Before embarking on a digitalisation project, a project team should align on all cornerstones (e.g. strategic reference point, scope, status-quo, etc.). At the same time, the format can be used to strengthen the bonds within the team.

Joint Mission Statement (4h)

This specific format is used for scoping a particular initiative. It creates a strong reference point for the project’s or program’s purpose, objectives, content and consequences.

Discovery & Design

Stakeholder Prototyping Workshop (1.5 days)

A highly interactive and tangible requirements engineering and solution ideation format. It’s built to facilitate cross-functional stakeholder work, that will become the core ambassador group for the change management process.

Digital Roadmap Foundation (2.5 days)

A compact and highly challenging format. Starting with a joint reference model for prioritisation, the workshop helps to carve out concrete actions. It allows for the design of an initial roadmap proposal and sets out the expected organisational impact of the plan.

Plan & Implement

MVP Scoping (aka the “bulls-eye exercise”)

The main objective of this workshop is “clarity” for the Minimal Viable Product. Concrete goals, success factors, in-/out-of-scope, dependencies etc. are collected and documented. The output is an excellent starting point for a program charter. The format gets its name from using an actual bulls-eye chart in the planning process.

Digital Roadmap Alignment

The “Digital Roadmap Foundation” mainly determines the content of the initiative. This workshop explicitly focusses on the planning and alignment of clearly scoped activities. It delivers a solid foundation for resource and budget planning and the change management stream.

Gamified Office 365 Onboarding

My past experience in the Digital Workplace arena frequently leads me to help clients with the roll-out of Microsoft’s productivity suite. I firmly believe that conventional training or “reading a manual” will not help to effectively onboard a broader user base. The organisational impact and need for the user’s digital literacy are too high. I have developed three specific onboarding designs, that help key stakeholders and future multipliers to get comfortable in the Office 365 world. At the same time, the participants investigate how the Office 365 components can help to address existing challenges in communication, collaboration and information management.

Discovery Workshop | Business Process Digitalisation | PowerUser Community Building

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